Monday, July 24, 2000
Skinny Models Send Wrong Message Melvin DuraiMelvin Durai is a Pennsylvania-based writer and humorist. Born in Tamil Nadu, India, he grew up in Zambia and moved to the U.S. in the early 1980s. In 1995, while working as a reporter for a daily newspaper in Chambersburg, Pa., he began writing a regular humor column. His weekly column now appears in several newspapers and on a number of Web sites. He also writes a twice-monthly column on Indian and Indian-American issues. He is a diehard fan of the National Football League and also likes to run, lift weights and play soccer, tennis and pool. An award-winning feature writer and aspiring novelist, he plans to publish a collection of his best columns. You can write to him at humor@melvin.com To read his older columns, go to http://www.humor.melvin.com
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For about 10 years, Wal-Mart has been
featuring its employees and their families
as models in its advertising fliers. The
department store chain saves money and
gives some regular folks a chance at a little
glory and fame. Imagine yourself in a
Wal-Mart flier, wearing a pair of $10 denim
shorts from China, smiling like you just won
an Academy Award. You’d be the envy of
your neighborhood. They may even
organize a parade for you.
But aside from the obvious goodwill created
by the Wal-Mart program, there’s a more
significant benefit for society. I realized this
recently while thumbing through a flier,
gazing at models such as Sheila, manager
of the garden center, and Vanessa, sister
of Florinda, assistant manager. I’m so used
to seeing professional models and found
myself thinking, "Oh my goodness. I can’t
believe it. Some of these women have hips."
I actually thought that hips were out of style.
Professional models, even those in
department store fliers, haven’t had hips
since at least 1964. And as their hips
disappeared, that extra weight somehow
moved all the way up to their chests.
It’s amazing the type of body you can create
through the delicate combination of plastic
surgery and starvation. Some models today
are so skinny, they’d probably gain a few
pounds just by kissing, say, Bill Clinton. A
few pounds and a few nice gifts.
I don’t know about you, but an emaciated
body is not my idea of attractive. If I were
dating such a woman, I wouldn’t be able to
eat. I’d feel too guilty.
Of course, models aren’t the only women
who desperately need to be fed. I keep
picturing Sally Struthers in a new television
ad, saying, "Please take a few moments to
think about all the people who are starving
to death, while you’re having your 13th
slice of pizza. For just 70 cents a day,
the cost of a cup of coffee, you can help
feed some of them. If you call right now and
pledge just $21 a month, we’ll send a few
life-saving snacks to the starving women on
the television show ‘Friends.’ Please call
1-800-FEED-A-BABE."
I’d be the first to call. I’d pledge not just my
money, but also my energy. Yes, if given the
chance, I’d be willing to feed Jennifer
Aniston personally. That’s how much I care
about eradicating world hunger.
Have you seen Aniston and her co-star
Courtney Cox Arquette recently? They’re
wasting away. Who’s in charge of feeding
them? Ally McBeal?
If this continues, medical students will be
able to watch "Friends" just to study the
movements of the human skeleton. "Oh my
gosh," the male students will say. "Jennifer
Aniston has such a cute fibula! Look at the
way it stretches across her tibia. That
woman has such sexy bones."
This is a serious situation and not just
because some of these actresses may
collapse in hunger. These stars are role
models to teen-age and preteen girls who
could develop eating disorders while trying
to emulate their idols. They’re getting the
wrong message from television and
advertising, a message that says, "It’s cool
to look like a stick. You’ll be attractive to
men and you’ll never have to spend another
cent on X-rays."
Teen-age girls would be better off looking
through a Wal-Mart flier. They’d see what
typical women look like. They have hips and
you can’t see their bones. And you know
what? They look just fine.
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